Living in the Light
STor, a family-run business, has been catering to discerning clientele for over twenty years. They manufacture and represent a vast line of designer lighting designs from traditional to contemporary designs.
Challenge: Reflecting Something Different
STor has built an international reputation for selling and manufacturing haute couture lighting fixtures featuring original design and the finest materials – but their brand broadcast a very different image. STor needed a visual identity that would encompass their values.
Solution: Shedding the Light
WeDoDesign created a new corporate identity, marketing tools and website that would convey STor's legacy in the marketplace and align with the best elements of their family and business DNA.
